According to MadHive, 20% of OTT ad space is fraudulent.
And consumer magazine ad spending will drop 5.6%, from £371m to £351m.
Perhaps one ad company finished serving you the blender ad after a few times on Facebook.
It is John Locke who is credited with intentionally creating a class of ad-arguments, and inadvertently giving birth to the class of ad-fallacies.
The higher the relevance score, the more effective the ad and the lower the ad rates.
Many ad tech companies promise software designed to process thousands of ad transactions in real time.
"The gaming industry hasn't done a good job figuring out the ad model," as a leading ad buyer observed.
The ad shouldn’t be there, because kids are watching the game, and there’s an ad here telling them to bet.
An hour-long show will have an ad at the beginning and an average of five ad breaks per show, amounting to about 10 minutes of ad time.
An hour-long show will have an ad at the beginning and an average of five ad breaks per show, amounting to about 10 minutes of ad time.
As more ad spend goes programmatic, Disney is rolling out an ad exchange called Disney Real-Time Ad Exchange that helps advertisers view and buy Disney's streaming ads.
Your ad will go to the Ad Auction — this happens each time there's an opportunity to show a user an ad and is used by Facebook to ensure the relevance of ads for the user.
The VoteVets ad follows another military-focussed ad from Republican Voters Against Trump, which featured several Republican veterans speaking out against the president in support of his opponent.
…the letters: to Atticus (Ad Atticum) in 16 books; to his friends (Ad familiares) in 16 books; to Brutus (Ad Brutum); and, in 3 books, to his brother (Ad Quintum fratrem).
Even as Instagram reportedly has become more than 25% of Facebook's ad business, most of Facebook's revenue comes from its flagship app, where increasing prices and caps on ad load are pressuring ad growth.
Each ad appeared to be touting another brand and product, like a car and a beer ad, until Harbour told viewers that all the ads were Tide ads because technically, any ad with clean clothes could be a tide ad.
And while the platform is on track to surpass $1 billion in US ad revenue this year, per eMarketer estimates, its year-over-year (YoY) ad revenue growth is decelerating: In 2017, Yelp grew ad revenue 20% YoY, compared with 9% in 2019.
The suit alleged that Google's ad server used a product called "Dynamic Allocation" that essentially gave Google first dibs on whether to bid on a particular ad impression, based on information its ad server had collected about the average ad prices rival exchanges would set for space on their websites.
Moreover, the low barriers that the Ad Studio provides to ad creation will likely appeal to cash-strapped small businesses: Any advertiser can simply upload a script to the ad studio and within 48 hours they will have a fully produced ad in their native language, a service that Spotify reports 37% of advertisers already take advantage of.
Investigators are reportedly looking into two potentially anticompetitive decisions: Google's integration of its ad server, a tool for publishers selling ad space, and its ad exchange, the industry's largest ad marketplace; and second, Google's decision to require advertisers to use its tools to buy ad space on YouTube following its acquisition.
ad
noun communication
- a public promotion of some product or service
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Investigators are reportedly looking into two potentially anticompetitive decisions Google's integration of its ad server a tool for publishers selling ad space and its ad exchange the industry's largest ad marketplace and second Google's decision to require advertisers to use its tools to buy ad space on YouTube following its acquisition