Interest had shifted to interestingness.
Certain colors on a bird, including blue and red, may garner more "likes" from Instagram users, but the "interestingness, idiosyncrasy, and...situational context" of a feathered fowl plays a larger role in accumulating social media approval.
Interestingness is the categorical imperative of Sehgal’s world.
We are under constant assault by “interestingness,” as new-media aficionados—“curators,” they call themselves—prowl for bizarre factoids and quaint cartoons.
And I would say secondly, we're a company that I believe is inherently interesting and we've embraced what that interestingness is around jet engines, around wind turbines, around power plants, and we've just found unexpected ways to talk about those things.
- the power of attracting or holding one's attention (because it is unusual or exciting etc.)
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