Netflix wrote the marketing playbook for streaming video by placing its platform, original series, and movies at the heart of cultural conversation with zeitgeist-hitting programming, witty ad campaigns like the "Netflix is a joke" Emmy push, and a killer social strategy.
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“All of the best advertising is reflective of the zeitgeist of the times, and the zeitgeist of today is a divided America,” said David Hollander, an assistant dean at New York University’s Tisch Institute for Global Sport.
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To make Zeitgeist, we have had to handle large data sets at high speed.
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This is why weighted blankets aren't the gimmick their simplicity – and zeitgeist enthusiasm – may suggest to the uninitiated.
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But in the modern foodie zeitgeist, French cuisine seems trapped by its own history.
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But when those tallies are compared with phone surveys that assess regional well-being, Jaidka says, they don’t paint an accurate picture of the local zeitgeist.
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Or will their declarations represent more of the empty rhetoric reflective of the current zeitgeist?
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Lagerfeld adopted a similar method, crystallising the zeitgeist by translating the contemporary fashion lexicon into high fashion pieces.
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“They’re responding to something in the zeitgeist,” said Nancy Koehn, a historian at Harvard Business School.
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Fashion is about the zeitgeist, and climate change is the most important issue of our age.
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Sometimes ahead of its time through pioneering moments and personalities, occasionally lagging behind the zeitgeist, and always attempting to balance conservative (with a small c) and liberal (with a small l) aspects of British discourse.
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“They’re so political and open-minded, and of the zeitgeist,” she said.
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Oldehaver decided to use branded shipping bags for Zeitgeist that are made out of recycled cartons.
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The site just worked a little better already, and in the end that was all it took to capture the zeitgeist.
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No wonder it took over the zeitgeist.
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Four years, one name change, and more than a hundred and fifty episodes later, they have gone from navigating the Zeitgeist to defining it.
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We developed Zeitgeist as a simple information source for users and to provide insight into users' interests and behaviours for our production teams.
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And agencies must find models whose faces somehow capture the Zeitgeist, as defined by the big brands and their capricious artistic directors.
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Much like Oxford English Dictionary’s “Word of the Year” competition, the international statistic is meant to capture the zeitgeist of this decade.
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She said Bridget, who first appeared in a newspaper column in 1995 and went on to feature in hit books and films, had caught the zeitgeist and that "women were fed up of being presented in movies and in fiction as not being able to speak for themselves".
zeitgeist-hitting
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